Back in 1999, Big Dot of Happiness was born the day Sherri asked her husband, “Honey, can I buy a pair of black shoes?” He questioned, “Why do you need another pair of black shoes?” … Well, the rest is history! A woman will even start a company for a pair of black shoes! .

From her humble beginnings and $700 cash, Sherri took her midwestern work ethic and turned her passion for creating extra-special things for the people around her into a business concept of PARTY. She started hand-crafting gifts for her friends and making all the party decorations for the special events in their lives. As business grew very fast, she needed to hire an engineer, and her husband, Scott, was the perfect fit (oh, the shoe pun irony)!

Sherri and Scott have successfully run Big Dot together for over 20 years. Knowing it was time to take it to the next level, they went searching for the perfect partners and found Altacrest Capital out of Texas. Altacrest Capital acquired Big Dot in September 2020 and has big growth plans, which includes making Big Dot of Happiness a household name. As Big Dot’s CEO, Sherri likes to be a game changer in her area of expertise: Party & E-commerce. Sherri is still having tons of fun and continues to disrupt the party industry (core value: work hard, play hard).

Two decades, 100+ employees, millions of parties, and many cute black shoes later, Sherri and the entire Big Dot Team, along with the Altacrest partners, run this remarkable party supply business that specializes in creating Goose Bump Moments … memories that last a lifetime! Big Dot of Happiness products are 100% unique and original with the majority crafted right in the great state of Wisconsin.

What Sherri is most proud of is the fact she and Scott have not only grown a dynamic party company together, they have also raised 4 very independent and entrepreneurial-thinking children. If you ask Sherri “What’s next?” the creative entrepreneur will tell you she’s still trying to figure out what she wants to do when she grows up. One thing is certain … “Life is good!”